tag:blogger.com,1999:blog-1232491885738647867.post7454722156933201523..comments2023-10-16T05:05:23.228-07:00Comments on PC Commentary: The Evolution of Advertising and Pop CultureAnonymoushttp://www.blogger.com/profile/14268157292447018297noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-1232491885738647867.post-8306271502527575222014-10-16T12:49:51.293-07:002014-10-16T12:49:51.293-07:00Thanks for the reminder Keith!Thanks for the reminder Keith!Anonymoushttps://www.blogger.com/profile/14268157292447018297noreply@blogger.comtag:blogger.com,1999:blog-1232491885738647867.post-33282279926253254442014-10-15T20:41:31.796-07:002014-10-15T20:41:31.796-07:00Also, while early network programming was almost e...Also, while early network programming was almost entirely on the sponsorship model, the advent of produced commercials was one of the first evolutions in TV advertising. Eventually it was mostly event television that had dedicated sponsors, and commercials were the thing for everything else.<br /><br />It was actually movies that gave the huge push to embedded advertising (and cigarettes in particular), and over time it bled back over to TV (I believe with cigarettes again). This has led inexorably to today, as embedded advertising and sponsored events is rising to the forefront. Everything old truly is new again!Anonymoushttps://www.blogger.com/profile/07750654142881539974noreply@blogger.comtag:blogger.com,1999:blog-1232491885738647867.post-28585736541351493892014-10-15T20:25:51.818-07:002014-10-15T20:25:51.818-07:00One of the other things I didn't write up was ...One of the other things I didn't write up was the value of live TV - how events (sports and shows with voting) create high advertising prices since they are more interesting live.Anonymoushttps://www.blogger.com/profile/07750654142881539974noreply@blogger.comtag:blogger.com,1999:blog-1232491885738647867.post-85580507554411700782014-10-15T20:02:58.432-07:002014-10-15T20:02:58.432-07:00As an aside, not that you control the commenting s...As an aside, not that you control the commenting section, but good grief I'm glad I remembered how the last time I posted a long, well thought out comment, the comment got eaten when it signed me in. Copy/Paste before submitting, folks!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1232491885738647867.post-7780117251110684102014-10-15T15:32:12.985-07:002014-10-15T15:32:12.985-07:00Give it time and it will catch up ... your bandwid...Give it time and it will catch up ... your bandwidth that is. We love our ROKU. We have a Netflix, AmazonPrime subscription and many of the free channels like BYUtv via the ROKU that keep us in the TV really good. I just wish they would sell a subscription package for things like The Olympics, then I would never ever need network TV again. I even watch Downton Abbey from the UK online!The Atomic Momhttps://www.blogger.com/profile/11898486879415952446noreply@blogger.comtag:blogger.com,1999:blog-1232491885738647867.post-39488711335198545352014-10-15T13:46:59.311-07:002014-10-15T13:46:59.311-07:00Joyce! So true! All of the 50s and 60s were full ...Joyce! So true! All of the 50s and 60s were full sponsorship. And yes, on demand is the direction of all of it. If On Demand can still show up in a drop down box like my satellite and not run through the internet (the internet bandwidth in my neighborhood is maxed, so its so very spotty) - then I'll be 100% on demand too. Anonymoushttps://www.blogger.com/profile/14268157292447018297noreply@blogger.comtag:blogger.com,1999:blog-1232491885738647867.post-74079458677089200392014-10-15T13:15:29.288-07:002014-10-15T13:15:29.288-07:00Embedded marketing is nothing new, just a revival ...Embedded marketing is nothing new, just a revival of what once was. In the 50s and 60s companies would sponsor whole TV shows and have their advertising in the show, done by the host or the actors. And it won't be DVR that kills TV. It will be the internet and content on demand. We have totally abandoned TV altogether. If we did not have to have the satellite bundled with the phone and internet we'd ditch it totally.The Atomic Momhttps://www.blogger.com/profile/11898486879415952446noreply@blogger.comtag:blogger.com,1999:blog-1232491885738647867.post-63719713893283046992014-10-15T13:04:05.180-07:002014-10-15T13:04:05.180-07:00I think that there is an industry push for alterna...I think that there is an industry push for alternate advertising. One of the points I never moved from my notes to the blogs was On-Demand availability of shows, and how the targeted advertising that goes along with that has potential to become more lucrative than live advertising. It's crazy fun stuff to research.Anonymoushttps://www.blogger.com/profile/07750654142881539974noreply@blogger.comtag:blogger.com,1999:blog-1232491885738647867.post-21081874246838878412014-10-15T12:59:07.327-07:002014-10-15T12:59:07.327-07:00I saw that episode of Bones - with the 'embedd...I saw that episode of Bones - with the 'embedded' Prius commercial - in the scripts now? Whoa. It is a curious thing to wonder if TV is breaking down like those other industries that we never could have guessed would. Its the evolution of product placement - like on EDTV - that could ruin it for all of us. It would be the 'tail wagging the dog'! You speak the truth! Love this post!Anonymoushttps://www.blogger.com/profile/14268157292447018297noreply@blogger.com